Since 2018, more than 20,000 young people have downloaded the FEND app. They’ve watched the short videos, taken pop quizzes, and been rewarded with incentives like swag, movie vouchers and Dunkin’ Donuts vouchers. But more importantly, they’ve learned! They’ve increased their knowledge and awareness about drug risks. They know how to spot the signs of an overdose and how to respond. They understand the importance of asking for help, building resilience, and supporting friends. They know about drug dependence/addiction, and the Good Samaritan Laws.
At FEND, we do youth drug prevention and education differently. We don’t preach – we empower!
FEND reaches youth where they’re at. We provide information that’s relevant and engaging, and we deliver it on a device that young people are already on – their smartphone. It’s effective and the results speak for themselves.
WHY FEND WORKS
Evidence-Based & Co-Designed
FEND content incorporates the latest research and prevention principles. It is guided by subject matter experts, and co-designed with our youth advisory group and community partners.
FEND uses a cutting-edge technology platform with real-time reporting, allowing the FEND team to see who is engaging in the campaign (and who is not), so the content and engagement strategies can be adjusted to achieve the best reach and optimal results.
A key element to our successful engagement rates is the use of gamification in the app. Combining gaming elements (rewards, badges and leaderboards) with behavior change and motivation theories helps FEND engage users.
Campaign content can be tailored to address local drug and cultural issues and incorporate community prevention efforts. The resource tab provides youth with one-click access to local support services and hotline numbers using geo-location technology.